Privacy policy

Bloom Appetit LLC, doing business as Eat Your Flowers (“Eat Your Flowers,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit www.eatyourflowers.com, purchase our products, subscribe to our email or mobile marketing communications, or otherwise interact with our business.

1. INFORMATION WE COLLECT

We may collect the following information:

Personal Information: Your name, email address, telephone number, billing and shipping addresses, and information you voluntarily provide.
Order Information: Purchase details, order history, payment transactions, and shipping preferences.
Website Usage Information: IP addresses, browser types, device information, pages visited, shopping cart activity, and website interactions.
Marketing Information: Email and SMS subscription preferences, consent records, and interactions with promotional communications.

Payment transactions are handled through third-party payment processors. We do not directly store complete payment card numbers.

2. HOW WE USE YOUR INFORMATION

We may use your information to:

Process, fulfill, and ship orders.
Provide customer service and order updates.
Send newsletters, recipes, product announcements, and promotional offers.
Send marketing text messages when you have provided the required consent.
Personalize your shopping experience.
Analyze website performance and customer preferences.
Improve our products, services, and marketing.
Prevent fraud and maintain website security.
Comply with legal obligations.

3. EMAIL MARKETING

When you subscribe to our email list, you may receive seasonal recipes, floral inspiration, product announcements, exclusive promotions, and other updates from Eat Your Flowers.

We use Klaviyo and other authorized service providers to manage our email marketing.

You may unsubscribe at any time using the unsubscribe link included in our promotional emails.

Unsubscribing from marketing emails does not prevent you from receiving necessary transactional communications regarding your purchases.

4. MOBILE MARKETING AND SMS COMMUNICATIONS

Eat Your Flowers may offer an optional SMS marketing program through which subscribers receive promotional text messages, exclusive offers, product announcements, seasonal updates, and shopping cart reminders.

Consent to Receive Text Messages

By voluntarily subscribing to our SMS marketing program through an authorized signup form, checkout option, or other approved method, you expressly consent to receive recurring marketing text messages from Eat Your Flowers at the mobile number provided, including messages sent using automated technology.

Consent to receive SMS marketing is not a condition of purchasing any products or services.

Providing a telephone number when placing an order does not automatically constitute consent to receive promotional text messages. SMS marketing consent is collected separately from email marketing consent.

Message Frequency and Charges

Message frequency varies.

Message and data rates may apply according to your mobile carrier and service plan.

Eat Your Flowers does not charge a separate fee for subscribing to its SMS marketing program.

Opting Out

You may withdraw your consent and unsubscribe from promotional text messages at any time by replying STOP to a message received from Eat Your Flowers or by using an unsubscribe link when available.

You may receive a final confirmation message acknowledging your unsubscribe request.

For assistance, reply HELP to a message or contact flowers@eatyourflowers.com.

We will honor applicable opt-out requests in accordance with relevant laws and regulations.

Mobile Information and Privacy

We respect the privacy of our SMS subscribers.

We do not sell, rent, or share mobile phone numbers, SMS opt-in information, or SMS consent status with third parties or affiliates for their independent marketing or promotional purposes.

We may share mobile information, including SMS opt-in and consent status, with trusted service providers solely as necessary to operate and deliver our messaging program. These providers may include Klaviyo, messaging platforms, telecommunications carriers, and other vendors involved in delivering text messages.

SMS opt-in information and consent status will not be shared with third parties for purposes unrelated to providing our messaging services.

Shopping Cart Reminders

If you have subscribed to receive marketing text messages, we may send reminders regarding products left in your online shopping cart, where permitted by law and applicable messaging requirements.

Our website uses cookies and similar technologies to track shopping cart activity, including when items have been added to a cart and when a cart has been abandoned. This information may be used to determine when to send shopping cart reminders.

Mobile Carrier Disclaimer

Wireless carriers are not responsible for delayed or undelivered messages.

5. COOKIES AND WEBSITE ANALYTICS

Our website uses cookies and similar technologies to enhance your shopping experience, remember preferences, analyze website traffic, and support advertising and marketing activities.

These technologies may collect information about your browsing activity, shopping cart contents, and interactions with our website.

You may manage cookies through your browser settings or available website privacy controls. Disabling certain cookies may affect website functionality.

6. SHARING YOUR INFORMATION

We do not sell personal information in exchange for money.

We may disclose necessary personal information to trusted third-party providers that support our operations, including:

Shopify and e-commerce technology providers.
Payment processors.
Shipping and fulfillment companies.
Klaviyo and other email or SMS service providers.
Website analytics and advertising platforms.
Customer service and technology providers.
Professional advisers and legal authorities when appropriate.

Certain advertising or analytics activities may constitute the “sale” or “sharing” of personal information under applicable privacy laws, even where no monetary payment is involved.

Where required, we provide appropriate privacy choices and honor applicable opt-out rights.

SMS Exception: Notwithstanding any other provision of this policy, mobile phone numbers, SMS opt-in information, and SMS consent status will not be sold or shared with third parties or affiliates for their independent marketing purposes. Such information may be disclosed to service providers only as necessary to operate our messaging program or as otherwise required by law.

7. DATA SECURITY

We take reasonable administrative, technical, and organizational measures to safeguard personal information against unauthorized access, disclosure, alteration, or misuse.

However, no method of electronic transmission or storage is completely secure, and absolute security cannot be guaranteed.

8. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill orders, provide customer service, maintain business records, comply with legal requirements, resolve disputes, and carry out the purposes described in this policy.

When information is no longer required, we take reasonable steps to delete or securely dispose of it, subject to applicable retention requirements.

9. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of certain personal information.
Withdraw consent to marketing communications.
Opt out of certain targeted advertising or personal information sharing.
Exercise other privacy rights provided by applicable law.

To exercise your rights, please contact flowers@eatyourflowers.com.

We may request information necessary to verify your identity before processing certain privacy requests.

We will not unlawfully discriminate against individuals for exercising their privacy rights.

10. CHILDREN'S PRIVACY

Our website is not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

11. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites and services.

We are not responsible for the privacy practices or content of these third parties. We encourage visitors to review their privacy policies before providing personal information.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our operations, technology, marketing practices, or applicable laws.

Any revisions will be posted on this page with an updated effective date. Where required by law, we will provide additional notice.

13. CONTACT INFORMATION

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact:

Bloom Appetit LLC
Doing Business As: Eat Your Flowers
2401 E. 6th St., Suite #3037-210
Austin, TX 78702
United States

Email: flowers@eatyourflowers.com
Website: www.eatyourflowers.com